Harrogate-based independent toy retailer rewards shoppers every time Town striker scores

Toynado, an independent online toy retailer, has linked its sponsorship of Harrogate Town AFC forward Brad Dolaghan to his performances on the pitch, rewarding customers every time the striker finds the back of the net.

The concept is simple – each goal scored by Dolaghan increases the discount available across the Toynado website by 10 per cent for 24 hours.

The initiative was given the perfect showcase during Saturday's National League clash, with Dolaghan netting twice in Harrogate's convincing 4-1 win over Eastleigh.

His first goal automatically triggered a 10 per cent discount across the retailer's online store, before his second strike increased the offer to 20 per cent.

Rather than manually updating the promotion, Toynado has developed technology that follows Harrogate Town fixtures, detects when Dolaghan scores and automatically adjusts the offer on its website in real time.

Any further goals during the same match increase the discount, while the 24-hour countdown continues from the moment of his first strike.

Nat Southworth, of Toynado, said: "We wanted to do something different with our sponsorship and create a genuine connection between supporting a Harrogate player, supporting the club, and giving something back to local families.

"It also means we've created ourselves a slightly unusual problem – the better Brad plays, the cheaper our toys become.”

For more information about Toynado, visit https://toynado.co.uk/