Concept restaurant opens first franchise

The Yorkshire Meatball Co has opened a new restaurant in York, and has just started a pop-up residency at 10 Devonshire Place, a pub on Skipton Road that specialises in real ales and craft beers.

David Atkinson, founder and managing director of The Yorkshire Meatball Co, said: “Launching the new restaurant and taking a short-term residency at 10 Devonshire Place, an independent Harrogate pub which supports upcoming craft beers and ales, demonstrates our on-going and unwavering commitment to Yorkshire.

“We are especially looking forward to our first pop-up experience, as we are keen to use this opportunity to explore future expansion in the pub sector, and use this as a platform to spread the word about our speciality balls to a wider audience across Harrogate and the region.”

Mr Atkinson launched The Yorkshire Meatball Co with his son, Gareth, in 2014 and the restaurant has already garnered rave reviews and a loyal following, helping along by clever marketing, slick social media presence – and a persisitent line in innuendo.

Its new restaurant, which is also its first franchise, is located in the heart of York city centre, in partnership with the recently opened Hotel Indigo York, on Walmgate.

The company has also launched a new menu that focuses solely on its speciality meat, fish vegetable and dessert balls.

Co-founder Gareth Atkinson, said: “This is a really exciting time for the development of The Yorkshire Meatball Co.

“With the opening of the 75-cover York restaurant, the pop-up offering at 10 Devonshire Place and the launch of our refined menu, we’ve never been busier.

“As the business and the brand have grown, we have evolved the offer and this new menu is testament to that commitment.

“We can’t afford to stand still – we have developed a strong reputation in Harrogate and the region for the quality of our meatballs and we are in no way complacent.”