Harrogate Town to reap 'significant' benefits of partnership with Marcy Fitness following stadium renaming
Harrogate Town believe that their partnership with Marcy Fitness will benefit them far beyond the renaming of their Wetherby Road home.
The Sulphurites announced on Tuesday morning that their ground will now be known as the Marcy Fitness Stadium, marking a significant new chapter in the club's partnership with the company formerly named Exercise.
As part of the deal that has seen their stadium rebranded, Town say that their first-team operations will be ‘significantly enhanced’, with Marcy set to play a key role in upgrading the club's training ground exercise equipment.
Indeed, their Rothwell training ground will undergo what has been described as a ‘comprehensive re-fit’, with state-of-the-art Marcy equipment, providing players and staff with access to industry-leading fitness technology.
Assessing the new partnership, Town’s strength and conditioning coach, Ben Rome said: "This is a hugely exciting moment for the club.
“To be working alongside a global brand with the heritage, reputation and ambition of Marcy is a significant step for us.
“The renaming of the Marcy Fitness Stadium reflects the strength of our partnership and the shared vision we have for the future.
“The investment into our training facilities and first-team environment will have a real impact, and we are looking forward to entering this new era together."
The renaming comes as Marcy celebrates its 80th anniversary, cementing its status as one of the oldest and most influential fitness brands in the world.
Marcy's story is one of innovation and industry leadership. Founded in 1946, the brand revolutionised fitness by helping to create the blueprint for the modern commercial gym industry and providing the means to exercise at home by inventing the first ‘home multi-gym’ in 1959.
The company has been a trailblazer throughout its history, championing the benefits of using personal trainers and becoming one of the first organisations to actively encourage women's participation in gym environments.
The brand's founderr, Dr Walter Marcyan, was also recognised as a pioneer in health and wellbeing, developing one of the earliest structured training programmes aimed at tackling childhood obesity.
According to Town, their partnership with Marcy highlights their continued ambition to align itself with organisations that share its commitment to community impact.
And David Gilson, Managing Director of Pure-tec Limited (Exercise), the exclusive distributor of Marcy Fitness products in the UK and Europe, believes that their continued working relationship with the club demonstrates their intention to continue the legacy of Dr Marcyan.
“Exercise has proudly sponsored the Harrogate Town stadium for the past two seasons,” he said.
“But, as the company moves into a new and exciting era of international expansion, the time is right to focus on our core brand, Marcy, which celebrates its 80th anniversary this year.
“The new Marcy Fitness Stadium illustrates our commitment to continuing the legacy of Dr Walter Marcyan, and look forward to sharing his principles of fitness, health and wellbeing with the team, supporters and wider community”.