Harrogate Town appoint Joanne Towler as their new commercial director

Joanne Towler at the EnviroVent Stadium. Picture: Harrogate Town AFCJoanne Towler at the EnviroVent Stadium. Picture: Harrogate Town AFC
Joanne Towler at the EnviroVent Stadium. Picture: Harrogate Town AFC
Harrogate Town have appointed Joanne Towler as their new Commercial Director.

Replacing former managing director Garry Plant, who left the role in November, Stray FM's former Sales Director will manage all aspects of the League Two Sulphurites' commercial operation.

“I have gained a great deal of experience in my previous roles building long-term relationships and I am thrilled to be joining the ambitious team at Harrogate Town, " Towler said.

Hide Ad
Hide Ad

"There is an abundance of opportunities and initiatives for local businesses to be involved in and I am keen to continue growing strong partnerships within the business community as the club progresses on its exciting journey.

"To live and work in Harrogate is a blessing and one thing that makes Harrogate extra special is having a football club we can all be very proud of.

"I am especially excited to be working with an extraordinary team and I very much look forward to achieving great things at the club.”

After university, Towler began her sales career at Pelican Publishing, before joining Stray FM in 2007 as a Media Consultant, working up to Sales Director and leading a team to achieve record breaking revenues until 2020.

Hide Ad
Hide Ad

Since the launch of Your Harrogate radio in 2021, Harrogate’s brand new local radio station, Jo has helped in achieving commercial success with involvement from multiple local businesses.

Town's Chief Executive Officer Sarah Barry added: “I am delighted to welcome Jo to the Harrogate Town team.

"Personally, it is fantastic to work with Jo again and more importantly, for the club, Jo has a natural ability to forge great long term relationships, has a brilliant work ethic and delivers results.

"She has a wealth of experience in the commercial field and being local, she knows the area and unique demographic inside out! We are excited about the future and welcome ideas so get in touch."

Related topics:

Comment Guidelines

National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.