Can you sell seats at a restaurant like flights or hotel rooms?
A leading independent fine dining Harrogate restaurant thinks so. Norse is about to become one of the few restaurants in the North of England to introduce a new dynamic pricing structure with different prices on different days of the week.
The system is already used in some of the world's leading restaurants including Chicago's Alinea – named the 26th best restaurant in the world in 2015 – and Michelin-star restaurants The Clove Club and Lyle's in London.
Based within popular Scandinavian café Baltzersen’s in Harrogate, the award-winning Norse has announced it will be offering a new sliding price scale based on the day of the week guests choose to eat.
Owner Paul Rawlinson said: "Since we opened the restaurant two years ago, we have focused on providing a new dining experience in a welcoming, friendly environment.
One of the great things about independent restaurants is that they allow diners to try something different.
"Our restaurant is always very busy on Saturday nights and we often have to turn guests away, but on weeknights we have more spaces available.
"This new model encourages guests to consider dining with us during the week, freeing up space on a Saturday for those who aren't able to be as flexible but still want to enjoy the Norse experience."
Under the new system, guests will receive a fixed discount off the total bill, starting with 25% on a Tuesday and decreasing by 5% each evening until Friday, when the discount will be 10%.
Prices will remain at their usual levels on Saturdays.
This is a simple form of dynamic pricing which is used extensively in the airline and hotel industries: when availability is high, prices are lower, and they rise as take-up increases.
The new system will begin from this Saturday, April 12 and run until the end of May when the results will be analysed.