Transformative Ripon business group helps create a 'must-visit cathedral city'

Since its launch in 2021, Ripon Business Improvement District (BID) has delivered a 29% increase in footfall compared to pre-BID levels, thanks to bold campaigns, signature events, and strategic partnerships.

The group says it is proud to have been selected as a finalist in the prestigious National BID Awards 2026 in the Tourist Initiative category.

Lilla Bathurst, Manager of Ripon BID, said: “This recognition is a testament to the creativity, collaboration, and pride that define Ripon.

"We’ve shown that small cities can deliver big tourism impact and we’re just getting started.”

Praised for its outstanding contribution to destination marketing, visitor experience, and community engagement, the highlights of Ripon BID’s tourism achievements include:

Destination Marketing: The “Visit Ripon” brand, now No.1 on Google for “Events in Ripon,” has reached over 250,000 page views and secured national press coverage including features in The Daily Telegraph.

Signature Events: Sponsorship of the Ripon Theatre Festival and seasonal trails have drawn thousands of visitors, boosting local business revenue and dwell time.

Public Realm Enhancements: Over 450 floral displays, festoon lighting, and heritage signage have transformed the city centre into a photogenic, welcoming space.

Improved Access: Free parking incentives and work towards coach-friendly accreditation have made Ripon more accessible to day-trippers and tour groups.

Community Collaboration: Initiatives like the Visit Ripon Attractions Group and Totally Locally campaigns have strengthened local partnerships and increased shop footfall by up to 20%.

The awards ceremony will take place on Monday, February 9, 2026 at the Leonardo Royal London City Hotel, bringing together the UK’s most innovative and impactful BIDs.

For more information, visit www.visitripon.co.uk

Or follow @visitripon and @riponbid on Facebook and @visitriponyorkshire on Instagram

Ripon BID is an independent, not-for-profit, business-led initiative working to create the environment for businesses in the Ripon city.

It aims to deliver on issues that are important to its member businesses which fund it.

It delivers projects and events to drive footfall and spend in the city, raising its business profile.