Successful Harrogate entrepreneur launches new sports recruitment consultancy
A successful Harrogate entrepreneur who already runs a events company is launching a sports recruitment consultancy.
James Marden, who runs Impulse Decisions, has set up IronHart Sports Recruitment with Tom Lawrenson.
The new firm will focus specialise in helping top sporting teams, brands, broadcasters, organisations, and sports technology companies identify and recruit the ideal candidate for their staffing needs.
The new Harrogate company was founded to leverage the combined expertise of the two industry professionals.


Tom Lawrenson brings 12 years of experience in senior recruitment roles, and James, has an extensive background and strong reputation in the sports industry, through his existing company.
Together, they identified a significant gap in the market for a specialised recruitment partner within the sports sector – an area in which both Tom and James share a deep passion and commitment.
Co-founder James Marsden said: “We are passionate about sports, and this is reflected in our unparalleled expertise and dedication to the sector.
"With more than 15 years of experience including both local and global reach, we connect elite talent with some of the world’s most renowned sporting teams, brands, broadcasters, organisations, and sports technology companies.”
Tom Lawrenson, Head of Sports Recruitment said: “Our approach is centred on building strong, lasting relationships.
"We take the time to understand the unique needs of our clients and candidates, ensuring the best possible match for everyone involved.
"Our deep market knowledge, combined with a commitment to honesty and transparency, allows us to deliver innovative, tailored recruitment solutions.”
Both experienced individuals believe that Impulse Decisions' excellent reputation in the sports and events industry, and Tom Lawrenson’s extensive experience in recruitment, the new partnership is a natural next step
Tom Lawrenson said: “I am delighted to announce the launch of IronHart Sports Recruitment.
"James and I share a mutual love of sport and the opportunity to combine our respective expertise in this new venture is really exciting.
"We are excited to bring our shared vision to life and offer specialised recruitment services to the sector we are so passionate about.”
The new business is based at Cardale Park in Harrogate.