'Shop local' plea by York and North Yorkshire Mayor who 'who runs a high street business himself'
The county’s elected Mayor said that “independent businesses are the beating heart of our economy” during a visit to Harrogate and Knaresborough shops as part of his high street campaign.
After setting himself a challenge to do all his Christmas shopping for his Northern Mayoral colleagues exclusively with independent high street retailers. York and North Yorkshire Mayor David Skaith proceeded to buy gifts from The Olde Sweet Shop in Harrogate, HA Garment Printing in Knaresborough and Blind Jack’s in Knaresborough, among other independent businesses.
As part of the ‘Magic Tenner’ initiative, which promotes the ripple effect of spending money on local businesses, the Mayor gave himself £10 and ten minutes to find gifts in North Yorkshire towns.
The campaign has been backed by Northern Mayors, who have urged people to take up the challenge and shop local this Christmas.
"Even a small purchase creates a massive ripple effect in our communities,” said Mr Skaith.
"I set out to find the perfect gifts for my fellow Northern Mayor but it was the people I met behind the counters who made the experience special.
"Our independent retailers are the heart of our communities, working tirelessly to ensure our high streets remain vibrant and welcoming places.
"That personal touch and dedication is something you can’t find online.
"As someone who runs a high street business myself, I know exactly how vital this time of year is for local traders.
"This Christmas, we need to show them that same support in return by choosing to shop local."
The initiative complements Labour Mayor Skaith’s ongoing commitment to supporting high streets through the Vibrant and Sustainable High Streets Fund.
Since launching in February 2024, the fund has invested more than £2 million across 39 projects, aupporting local communities and contributing to the renewal of high streets.
Phase three of the fund represents the final opportunity for local partnerships to apply for support.
To allow for seasonal pressures, the application window has been extended, with a deadline of Friday, January 30, 2026.
Applicants will need to demonstrate clear, sustainable plans which also benefit the community.