Pioneering approach by Harrogate day care centre group is based on 'the person, not the diagnosis'

The founders of a Harrogate day care centre group who pioneered an approach to dementia based on “the person, not the diagnosis” have been recognised with a top award.

The Rainbow Care Group was launched in June 2014 by two friends experienced in healthcare and therapy who wanted to “change the way dementia care is delivered” in the UK.

Individually-tailored, activity-focussed, after more than a decade of hard work there are now a series of Rainbow Care Group day centres across the north, midlands and south, and it’s still expanding.

Now those two friends, Natalie Dobson and Megan Bradbury, have been recognised with the Outstanding Contribution to Health and Social Care Award 2025.

Dementia day care pioneers - Natalie Dobson and Megan Bradbury, pictured centre, the co-founders of The Rainbow Day Care Group . (Picture contributed)placeholder image
Dementia day care pioneers - Natalie Dobson and Megan Bradbury, pictured centre, the co-founders of The Rainbow Day Care Group . (Picture contributed)

"We are passionate about showing that dementia care can be brighter, individualised, and full of joy,” said Megan.

"Our day clubs not only offer meaningful activity and social connection for people living with dementia but also provide families with essential respite, helping them care for their loved ones sustainably."

Through compassion, creativity, and evidence based therapy, The Rainbow Care Group has helped thousands of families stay together at home for longer, improving wellbeing and slowing the progression of dementia.

The organisation operates several dementia day clubs across Yorkshire, providing not only engaging activities for people living with dementia but also vital day care respite for families.

These include the welcoming community hub on Knaresborough Road, a sports-focused club at Knaresborough Town FC, sessions at Follifoot Stables, a day club at Studley Royal and two day clubs in the Wetherby area.

“Winning this award is a reflection of the incredible teams, families, and communities who have supported our vision,” said Natalie.

“Our focus has always been on the person, not the diagnosis, and this award shows that compassionate, creative, and evidence-based care truly makes a difference.”

For carers and family members, The Rainbow Care Group also runs a self-support carers group on the first Tuesday of every month.

If you or someone you know is living with dementia, or if you are a carer seeking support, the Rainbow Care Group can help.

Contact 01423 223454 or email [email protected]

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