New study puts Yorkshire Tea top of table as the most popular tea brand among drinkers
A new study has revealed tea produced in Harrogate as the most popular tea brand in the UK.
The research, which analysed Google search volumes, Instagram engagement, and online sentiment, shows that Yorkshire Tea dominates Britain’s tea scene both online and off, with nearly two million Google searches (1,940,500) in the past 12 months and a strong 49% positive sentiment rate.
The study commissioned by Betway is another feather in the cap for family-owned Taylors of Harrogate, which has been producing tea and coffee for more than 150 years.
First launched in the 1980s, so popular is Yorkshire Tea that, earlier this year, turnover at Betty’s & Taylors Group passed the £300m mark for the first time in its history as its profits more than doubled during its latest financial year
Coming in second place in the Betway top five was Twinings, earning a score of 73.28, followed closely by Clipper Tea with 72.13.
Both brands continue to enjoy huge digital followings, boasting over 367,000 and 120,000 Instagram mentions, respectively.
Luxury heritage brand Fortnum & Mason ranked fourth, impressing with the highest Google search volume (2.34 million) but slightly lower sentiment scores, while Whittard of Chelsea rounded out the top five.
Meanwhile, long-standing household names PG Tips and Tetley continue to feature prominently in British kitchens, though they scored lower overall due to mixed online sentiment.
At the other end of the table, Pukka Herbs and Typhoo closed out the top ten, suggesting that while they have loyal followings, they’ve yet to generate the same online buzz as the front-runners.
Yorkshire Tea is made using a unique blend of teas from different regions around the world, including Assam, Africa, and Indonesia.
The brand is known for its commitment to using high-quality ingredients and ethical sourcing practices.
The Betty’s & Taylors Group’s roots go back to 1886.
More information: https://bettysandtaylors.co.uk/
The methodology
Google search volume was used to determine the most searched tea brands.
Instagram volume was measured from the overall hashtags mentioned for each brand.
Positive sentimental data was used via Brandwatch, a social media listening tool.
More information: https://betway.com/gb/en/casino