Harrogate to create 'brand identities' for key shopping areas of the town for the first time
Harrogate areas are to get own brand identities for the first time in a brand new initiative to attract shoppers and visitors.
The new campaign, created by Harrogate Business Improvement District (BID), Up the Anti and Visit North Yorkshire, will look to create special brand identities for specified, individual areas of Harrogate to showcase what the town has to offer.
It’s the first time the town has taken steps to highlight the different aspects of Harrogate rather than as a whole.
Up to now, businesses have acted alone to highlight and market their own area, most successfully in the case of the Montpellier Quarter which was formed by more than 50 independent shops, health and beauty salons, pavement cafes, bars and award-winning restaurants nearly a decade ago.
The new project aims to showcase what each area has to offer and promote Harrogate as a must-visit destination for all, highlighting its historic heritage, tradition and aspirations.
Matthew Chapman, Harrogate BID Manager, said: “We’re so pleased to be working alongside the fantastic teams at North Yorkshire Council and Up the Anti.
"During the consultation with local businesses for our second term, our members told us they wanted BID to promote the many individual and unique offerings within our area – so this is the start of doing just that.
“It’s important to remember that we’re not trying to re-brand Harrogate but create identities for key areas within the town.
“Harrogate has so much to offer to visitors, businesses and residents and we want to highlight its unique charms.”
Other areas of Harrogate which have already made efforts to market themselves for shoppers and visitors include Commercial Street, King’s Road and Cold Bath Road.
The new brand identity campaign will focus on key associators with Harrogate, from 'Spa Heritage and Wellness' to 'Independent Shopping and Boutique Culture.
A series of comprehensive videos will also be filmed to convey a ‘Lifetime of Harrogate’ and convey the town’s essence to different audiences.
If you’d like to get involved in the project, or if you have any questions, please email the Harrogate BID team on [email protected]