Harrogate firm's huge £100k donation to Children’s Air Ambulance in major boost to keeping vital service flying

In total, Impulse Decisions has raised £106,000 for the charity since 2021 through its free silent auction services.

The Children’s Air Ambulance provides a lifesaving transfer service for critically ill babies and children.

When a child is too sick to travel they fly medical teams and bespoke equipment to them from across the UK, turning their local hospital into a specialist centre.

Earlier this month, Impulse Decisions visited the Children's Air Ambulance base at Retford Gamston Aiport to hand over the cheque.

The team from Impulse Decisions met the air ambulance crew and learned about how they work, respond to calls, and airlift very ill children from one hospital to another.

They also got to see a new helicopter designed with enough space for both a medical team and a parent to travel with their child.

Heidi Merrin, Marketing Director of Impulse Decisions, said: “We are delighted to be able to donate this money to the Children’s Air Ambulance to help support poorly children and their parents.

“What the charity does is incredible at a time when families need them most.

"We are excited to be continuing our partnership with Children’s Air Ambulance, and are driven to continue to raise vital funds for such an important cause.”

Each the Children’s Air Ambulance charity needs to find £7.8 million to cover operational costs alone and receives no government funding or lottery money.

An average mission costs around £3,600 so the money raised by Impulse Decisions will provide 32 airlifts ensuring children have access to the best possible medical care.

The Children’s Air Ambulance Community Fundraising Executive, Sharon Evans, said: “I’d like to thank the team at Impulse Decisions for their support.

"Our charity receives no government funding, so we are incredibly grateful to individuals and businesses alike, as we depend wholly on these wonderful partnerships and donations to keep our vital service flying.”

Aimee Locke, Senior Event and Auction Manager; Heidi Merrin, Marketing Director, Freya Crosby-Close, Experiences and Bookings Manager; Chloe White, Marketing Executive attended the day.