BBC TV One Show reveals Harrogate's gold medal victories in RHS Britain in Bloom awards
and live on Freeview channel 276
As announced to millions of TV viewers on last night’s BBC One Show, the hard-working business group triumphed in the BIDs, Town Centres and City Centres category for its Harrogate Floral Summer of Celebration campaign.
The fortnight’s campaign celebrated Harrogate’s international connections including Harrogate’s twinned towns; Luchon in France, Barrie in Canada, Wellington in New Zealand, Montecatini in Italy, alongside other high profile links abroad.
The Harrogate Floral Summer of Celebration was in addition to its regular floral offering of almost 200 barrier baskets, shop doorway planters and hanging baskets.
Harrogate BID Manager, Matthew Chapman said: “Three years ago this award was a huge aspiration of Harrogate BID and after winning Gold in last year’s Yorkshire in Bloom awards and then being entered as a an RHS Britain in Bloom finalist, we are absolutely thrilled to have been awarded a gold award.”
“This summer’s Harrogate Floral Summer of Celebration was the second year of the campaign and it was a huge success increasing footfall, spend and first impressions with visitors and residents alike.
"It celebrated the great international connections Harrogate holds, as well as the town’s famous floral heritage.
"I must pay special thanks to all the many organisations who helped.”
After the success of the recent five-year ballot, Harrogate BID is now planning 2024 campaigns, alongside the upcoming Christmas activities.