A new real and craft ale micropub has been planned for Harrogate's town centre.
If approved by Harrogate Borough Council, the new ale bar will be built on the vacant Cheltenham Crescent site, opposite Le Bistrot Pierre.
The bar will stock a wide range of local and international ales with the developer hoping to 'champion craft ales from local producers'.
Darlington resident Richard Park, who has submitted the application, said he is hoping the bar will encourage visitors and residents back into the town centre to socialise.
He said: "A micro pub is not your typical pub. It is a small premise that specialises in selling craft and artisan real ales. It is an independent business model that has sprung up relatively recently, mainly in Southern England.
"Unlike the usual town centre pub, there are no shots, no cheap alcohol deals, no hot food, no tvs, no loud music, no mass produced style beers, no gambling machines, no late openings, and no anti-social behaviour.
"The focus is on sourcing and selling fine artisan ales (and some craft gin, craft whisky and wine) in a welcoming, community atmosphere.
"I believe bringing an empty shop back into use is part of Harrogate Borough Council's planning policy. I also believe my proposal fits in well with Harrogate Borough Council's aim of provide a diverse, high quality, town centre, for both tourists and locals alike."
Following Leeds' popular North Bar being recently granted planning permission for the town, the bar could add to a long list of celebrated real and craft ale bars in the district.
The likes of Ten Devonshire Place, Harrogate Tap, Major Tom’s Social and Knaresborough’s Half Moon and older pioneers such as The Old Bell in Harrogate, Blind Jack’s in Knaresborough and The One Eyed Rat in Ripon have already proved successful.
Mr Park said he is hopeful that his new micropub will complement the current nightlife and social environment in Harrogate.
He said: "Elsewhere in the country, micro pubs have been celebrated for bringing people back into town centres to socialise, attracting a well behaved crowd and those who are looking for quality over quantity, interesting produce, and a nice environment in which to relax.
"My aim is to create such an environment, and to champion craft ales from local producers.
"I am a strong believer that more higher quality offerings will attract more people to the town, both to live and to socialise, and increase the overall attractiveness of the town."