New-look Harrogate Advertiser

Harrogate Advertiser series editorial and advertising staff. Picture by Marcus Corazzi (140115M4)
Harrogate Advertiser series editorial and advertising staff. Picture by Marcus Corazzi (140115M4)

We’ve been listening to our readers ever since the Harrogate Advertiser series of newspapers changed to a tabloid format.

From those discussions, we’ve made some more changes to the newspaper from Thursday, January 16, in line with your feedback.

Readers told us they wanted a more traditional masthead, with equal prominence to the words ‘Harrogate’ and ‘Advertiser’. They wanted crisper, less cluttered pages inside.

There are more in-depth features too, and background articles about the main news stories across Harrogate district.

From our focus groups with readers, and non readers, we were told very firmly that people wanted articles ‘to get their teeth into’.

Our new Behind the Headlines feature on fracking and how it might affect us is a good example of the type of article readers have requested.

There are new features too in our sports pages, with a new column analysing local sport from talented sports reporter Ed White called, appropriately, The White Stuff.

There’s a new sporting nostalgia column, new layouts for Match of the Week and new columns for feedback from readers.

But the favourites are still there - in exactly the same place as before, including Readers’ Views, Heritage, Business and Family Notices.

A key element of all the feedback from our readers was the issue of navigation.

When we first changed the ‘Advertiser to a compact shape, readers said it was difficult to find their way around the newspaper.

So we have been improving the indexing since then, and now there’s a very clear contents panel on page 2, and indexing for the different sections throughout the newspaper.

The Weekend section too has improved.

New designs complement new features which include a new walking page, more space for travel features, a new Weekend on a Plate food diary, guest columnists and a new weekly column ‘Room for a Laugh’, with up and coming Harrogate comedian Tom Taylor.

We have made all these changes in response to feedback from our readers.

But what do you think?

Tell me what you think - email, send me a direct message on Twitter @jeanmacquarrie, write to me at 1 Cardale Park,HG3 1RZ or call me direct on 01423 564321.

We believe we are offering a much improved newspaper giving a weekly round-up of Harrogate district life.

And our website offers all the breaking news, and local videos seven days a week.