Millions of pounds are set to be ploughed into Harrogate’s flagship bus route as part of a further upgrade to the popular 36 service.
The luxurious service was given a £1m revamp in 2011 and this week bus company Transdev has announced that an additional £3.2m will be spent on the route, with plans including purchasing 14 new buses, as well as a brand refresh.
The investment comes after a recent survey showed growing passenger numbers and “outstanding” passenger satisfaction rates.
The bus company unveiled its plans during a visit from Harrogate and Knaresborough MP and transport minister, Andrew Jones.
Mr Jones said: “This investment will improve people’s journeys in and around Harrogate, whether they are travelling to work or visiting the town. Encouraging more people to choose public transport reduces congestion and cuts pollution. That’s why we welcome initiatives that create more pleasant town centres and help boost the local economy.”
Transdev’s latest survey showed 55 per cent of people travelled on the 36 despite having access to a car. It also revealed that 90 per cent of people couldn’t think of anything to improve about the service and 96 per cent of people are either satisfied or very satisfied with the route. The survey also showed 33 per cent of passengers were new customers this year.
Managing director Alex Hornby said: “While it is very reassuring to get the seal of approval from our customers, we are determined that the 36 – as the UK’s pioneering luxury, highly specified bus route – continues to go from strength to strength. This is all about us delighting our existing customers and setting out to get even more people on board the 36, and us continuing to fuel the local economies of Harrogate, Ripon and Leeds.”