A new campaign launches this week in a bid for Harrogate to be crowned the ‘Champion of Champions’ floral town in the UK.
‘Rooting for Harrogate’ has been launched by Harrogate in Bloom in partnership with Harrogate Spring Water, and backed by the Harrogate Advertiser.
Harrogate in Bloom has recruited Harrogate Spring Water as a partner following the town’s nomination for the Royal Horticultural Society’s Britain in Bloom Champion of Champions title.
Harrogate is one of just seven towns nominated by Britain in Bloom judges for the exclusive category, a showcase of the best of the best.
Harrogate in Bloom has launched a ‘Rooting for Harrogate’ campaign to galvanise local support. They enter the competition as Team Harrogate.
Harrogate Water marketing manager Nicky Cain: “Harrogate has an outstanding reputation in the RHS competition and we will do all we can to help and raise awareness of the town’s record of achievement. There’s real value to the competition both at a community level and a commercial level for local businesses.
“We have recently become a major partner of Keep Britain Tidy and we are delighted to partner with Harrogate in Bloom.”
Harrogate in Bloom president Pam Grant said: “Harrogate Water shares our passion for the town, its community and environment and their support will be of benefit in all three pillars of the competition: environmental responsibility, community participation and horticultural excellence.
“Harrogate is also lucky that it has a council which still sees benefit from investing in its parks, gardens and open spaces but with ever-reducing government funding we are also reliant on volunteers. We want everyone rooting for Harrogate, both individuals and businesses, joining together to celebrate and ultimately enjoy and benefit from our town’s success.”
Harrogate businesses are being invited to a breakfast meeting, scheduled for May 25, to encourage more involvement in the ‘Rooting for Harrogate’ campaign.
Harrogate, which was a Britain in Bloom gold winner last year, is competing against Aberdeen, Elswick in Lancashire, Hillsborough in Northern Ireland, Oldham, Portishead in Somerset and St Peter Port, Guernsey.
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The town has an extraordinary record of achievement.
It has 33 times winner of Yorkshire in Bloom, 12 times winner of Britain in Bloom and the only town ever to have won Europe in Bloom twice. This is the third-time Harrogate has been
nominated in the Champion of Champions category.
Harrogate was a Britain in Bloom gold winner last year.
Harrogate is competing against Aberdeen, Elswick in Lancashire, Hillsborough in Northern Ireland, Oldham, Portishead in Somerset and St Peter Port, Guernsey.