Knaresborough’s clean-up campaign launched this week, with posters and flyers being distributed across the town.
Terry Maude, chairman of the Knaresborough Men’s Forum won the support of Knaresborough Town Council for the clean-up for spring initiative.
Mr Maude said: “As Easter is so early this year, it seemed time to encourage people to clean up the gum and dog fouling in the town before the visitors start to arrive.
“The better the town looks, the better experience visitors have which will encourage them to keep coming back.”
Knaresborough Town Council are backing the campaign and in an open letter said: “Working together we can all make a positive difference to our town.”
Mayor of Knaresborough Coun John Batt and Coun Andrew Willoughby have worked with Mr Maude on the project which will hopefully see posters displayed in shop windows across the town.
Coun Willoughby said: “We plan to give out flyers to the schools too, we haven’t made enough for every pupil because we were a little bit worried they might end up as litter themselves!
“The posters aim to tackle chewing gum and dog dirt problems mainly.”
Local printers Print Zone have provided the posters for the campaign free of charge.
Mr Maude said: “The council are providing a gum buster machine in the town centre to remove the gum from the pavement which is quite expensive.
“It seems a waste of rate payers money so hopefully if we make people more aware of the problem it will get better.”
He added: “Even if only 30 or 40 percent of people take notice it will still make a huge difference to the town.”
Boadecea Macleod, manager of Giraffe in the Market Place said: “I’m not sure if it will stop people littering, but I would support the scheme.
”There is sometimes litter at the Castle which isn’t very nice.”
Gary Cooper, owner of Castle Books said: “I don’t think litter is a massive problem but it’s good to keep the town looking nice.”
Anna Ives owner of Mungo Deli said: “The street cleaners from the council do an excellent job in the town.
“Its important to keep the town looking nice so that tourists keep coming back.”