M&S Oatlands Simply Food in Harrogate has teamed up with Oatlands Junior School to provide free milk to all 296 pupils, to raise awareness of the health benefits of drinking milk.
Staff from the store recently presented children with more than 168 litres of milk to coincide with two milk milestones for the company.
Katie Brannan, M&S Oatlands Simply Food Store Manager, said: “At M&S we are committed to working with the local communities we serve as part of our Plan A pledges, so to celebrate our ‘milk milestones’, it was only fitting that we worked in collaboration with a local school.
“This initiative enables us to help educate pupils about the health benefits of drinking milk, but also the importance of supporting British dairies.”
The pioneering Milk Pledge Plus initiative is celebrating its 15 year anniversary.
Milk Pledge Plus is the M&S commitment to giving farmers a fair price for their milk to reflect the cost of production.
In addition, M&S ‘healthier’ milk, which saw all M&S milk becoming naturally lower fat, hit the shelves of stores five years ago, cutting 84 tonnes of saturated fat from its customers’ diets per year.
Jill Cooper, Head Teacher at Oatlands Junior School, said: “We are thrilled that our local M&S store selected our children to receive this valuable donation and I’m sure the pupils will enjoy this tasty treat.”
As well as providing a fantastic shopping experience, M&S Oatlands Simply Food is committed to getting involved in the local community to promote healthier lifestyles as part of Plan A, M&S’ 100 commitment eco and ethical programme that tackles both today’s and tomorrow’s sustainable retail challenges. Last year, to celebrate the store opening, employees donated £1,000 worth of sponsored cooking products and ingredients to Oatlands Infant and Junior Schools to encourage creativity in the kitchen.