'Cheeky' sign at rival Harrogate shop

McColls convenience shop and newsagent in Harrogate has had a bad week this week, in particular the awful fire at its Starbeck branch.

Friday, 6th July 2018, 11:16 am
Updated Monday, 16th July 2018, 4:58 pm
The rival shop on King Edward's Drive in Bilton.

The launch of refurbishment at McColls' Bilton branch on Wednesday might have seemed like good news at least - but a rival local shop has tried to capitalise on its temporary closure with a new sign.

A reader spotted it on King Edward's Drive and kindly send us the photos.The sign on the rival shop reads as follows:

"McColls are Closed - 4th July- 11th July Get your Cigs, Papers, Milk, Cash&Better customer service here!"

The sign on the rival shop.

Whether this is bit cheeky, simple good business sense or a bit bizarre is up to the individual's opinion.

What do you think of the sign at a time when Harrogate shops in general are trying to work together for the good of the whole retail sector?Please post your views at the Harrogate Advertiser Facebook page.