“I have had my eye on Harrogate for a while,” said the Queen’s corsetiére June Kenton at the launch of Rigby and Peller’s Harrogate store.
“It was a very major step for us to open in the north and we feel we should do very, very well.
“Harrogate is the most marvellous area; it is very Rigby and Peller. What could be better than shopping at Rigby and Peller then going to Bettys for tea and cake?”
The lingerie retailer, which has the royal seal of approval, opened the doors of its Harrogate store on Station Bridge with a grand launch party on Tuesday evening.
The 1,500ft sq shop is the first Rigby and Peller to open in the north of England in the company’s 75-year history.
Mrs Kenton, who has held the Royal Warrant as Corsetiére to HM Queen Elizabeth II since 1982, said: “There isn’t anyone else like Rigby and Peller, we take so much care in providing the best service for each customer.
“As we have been expanding, we have nine stores in London and Greater London, moving far away had been a worry.
“We have to ensure that the experience people have is just as good in Harrogate or any other store as in London.”
She added: “All of the staff have been trained for at least three months and the Harrogate team has been down in London for their training.”
The company opened its first store in London in 1939 and boasts that its staff never use a tape measure, relying on their expert eye instead.
Rigby and Peller is famed as the monarch’s lingerie supplier and the company has held the Royal Warrant since 1960.
Mrs Kenton said: “Having the Royal Warrant is very honorable, we have to have on-going royal service and it is such a lovely thing.
“But having the Royal Warrant alone won’t bring us customers; we have to be doing a good job.”
Ahead of Tuesday’s launch, company chairman Dirk De Vos said: “We have listened to demand from our customers to open in the north and are thrilled to have found the perfect location in the beautiful town of Harrogate. It is an exciting time for the business as we celebrate 75 years in the lingerie industry.”
Rigby and Peller are not the only Royal Warrant holding business in the district. Taylors of Harrogate was granted the Royal Warrant of Suppliers of Beverages for HRH The Prince of Wales in 2009. Knaresborough-based Flying Colours flagmakers was awarded the Royal Warrant as flag manufacturer for HM The Queen in 2008 and HRH The Prince of Wales in 2009.