Harrogate Water grows by 24 per cent

Harrogate Water Brands' chief executive James Cain with production director Simon Knaggs, left, and finance director Damien Wilkinson.
Harrogate Water Brands' chief executive James Cain with production director Simon Knaggs, left, and finance director Damien Wilkinson.

Harrogate Water has announced another year of record sales, with growth of 24 per cent – almost four times higher than market growth for bottled water.

The company has seen increased sales in the high-volume supermarket sector, continued strong growth in export and travel markets and greater demand for premium glass products in both grocery and hospitality.

Harrogate Water is now the fastest-growing glass brand in the UK grocery market, with sales up 150 per cent for sparkling water and 80 per cent for still.

Harrogate’s Thirsty Planet charity brand also grew by over 50 per cent, with new listings including Ikea, Accor Hotels and Emirates Airline.

Chief executive James Cain said: “Harrogate Water has continued to outperform the market with growing sales across all sectors. Investment has been crucial in enabling our family-owned business to meet growing demand for bottled water and to compete effectively with multi-national competitors.

“Bottled water is the healthiest choice on the shelf and 2017 was a landmark year with sales outstripping cola for the first time. We are tremendously proud of the brand’s success in supporting healthy hydration at a time of worrying levels of tooth decay and childhood obesity linked to sugary beverages.

Harrogate Water has doubled in size in three years, following the rollout of a multi-million-pound investment strategy to establish a world-class, environmentally-efficient manufacturing centre in the town.