Firm’s fruit boost for children

A BUSINESSMAN from Knaresborough has donated over 2,000 bottles of fruit smoothies to Bradford’s Big Give campaign this month.

Knaresborough-based John Phillipson, director of FRUT, and Managing Director Michael Booth are donating 2,300 bottles of fruit smoothies for Be Involved’s annual campaign to provide gifts to give Bradford’s disadvantaged children a happier Christmas.

Each 250ml bottle of FRUT real fruit smoothie provides two of the recommended five-a-day portions of fruit. A fact, says John Phillipson, which makes it an ideal gift for children at Christmas.

“We know nourishment can be difficult to sustain with children in any family but repeated evidence shows that children from poorer backgrounds are more likely to suffer nutritionally.

“Although Christmas is often about toys and presents, one of the biggest gifts is good health and by effectively giving away 4,600 portions of fruit in through our donation of FRUT, we’re hoping to put some zest and goodness into this year’s Big Give Christmas gift packages.”

FRUT was established in 2009 supplying smoothie dispensing machines in head offices, motorway services, schools and colleges. Just three months ago, the six-strong team launched its first bottles of four natural blends of 100 per cent real fruit smoothies. With support from Bradford Council’s Rising Stars Business & Enterprise programme, FRUT is now growing distribution among independent retail outlets and delicatessens across the country and expects turnover to double in the next 12 months.

“We’re an altruistic company and alongside the Big Give, we’re also in talks with Kidney Research UK who would like their logo to appear on our bottle,” says John, who lives in Knaresborough. “We believe our product has a lot to give nutritionally while contributing positively to charitable causes.”