Welcome to Yorkshire launches new gift card to get tourism industry back on its feet after lockdown

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The tourism body says the Yorkshire Gift Card will also promote and enable a financial boost for all tourism, hospitality and retail businesses involved across the county.

Starting now, any business in Yorkshire can register for free to accept the Yorkshire Gift Card, but before doing so must sign up to Welcome to Yorkshire’s new, free affiliate business membership tier at yorkshire.com/membership

All Welcome to Yorkshire members can register to accept and benefit from the Yorkshire Gift Card.

The gift card will be available to purchase online in early July.

Welcome to Yorkshire Chief Executive James Mason, said, “Affiliate Membership and the Yorkshire Gift Card are just two of our initiatives to help get Yorkshire back on its feet following COVID-19. We want to be able to speak to the whole industry and through our new entry-level affiliate membership, offering free support and resources, we will be able to do this.

"Coupled with this, the Yorkshire Gift Card is designed to help lock in spend within the county so that businesses across the hospitality and tourism spectrum can benefit. If you’re a business owner I would encourage you to go and sign up right now to become a Welcome to Yorkshire Affiliate Member and to accept the Yorkshire Gift Card – it’s completely free to sign up to both and there are no hidden fees – what Yorkshire person doesn’t love a freebie?”

By signing up to be an Affiliate Member, Welcome to Yorkshire says businesses will be able to access a raft of benefits including receiving weekly industry newsletters, accessing valuable business resources, being able to attend special webinars, vote for Welcome to Yorkshire’s charity of the year as well as being able to register to accept the Yorkshire Gift Card.

Businesses already registered include Grantley Hall, The Deep, Masons Yorkshire Gin, Castle Howard and many more.

Welcome to Yorkshire Chair Peter Box added: “I am in no doubt that this brilliant offering from Welcome to Yorkshire will be of great benefit to the county’s businesses and to all who are as passionate about Yorkshire as we are. The Yorkshire Gift Card is the perfect present, it will attract visitors to enjoy all the county has to offer and will be a welcome boost to Yorkshire’s tourism economy, worth £9 billion, but that has taken a hit as a result of the coronavirus crisis.”

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More information on the gift card is expected before it launches in July.

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