Viners, through the ages of an iconic brand

Viners through the ages - here is a bygone era advert.Viners through the ages - here is a bygone era advert.
Viners through the ages - here is a bygone era advert.
A much-loved household name steeped in British heritage, Viners® is the nation’s number one cutlery brand.

With a wide range of elegant, robust styles to appeal to all tastes, each set comes with a guarantee of excellence and is sure to bring that

special finishing touch to any tablescape.

From day one through to 2024, let us take you through the ages of Viners® to discover more about the history of this iconic brand.

Viners through the ages.Viners through the ages.
Viners through the ages.

A tale that begins in Sheffield

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Founded in 1908 by brothers Willie and Emile Viener, Viners® has gone from strength to strength in its endeavour to become Britain’s

favourite cutlery brand. Upon its launch, the company’s speciality was plated hollowware; specially crafted metal jugs, teapots, platters

and butter plates that were incredibly popular with the everyday homeowner.

Viners through the ages.Viners through the ages.
Viners through the ages.

Despite what many of us think, Viners® hasn’t always made cutlery. It was only after the First World War that the company began to make

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knives and forks, developing an innovative collection of high-quality cutlery made from nickel and silver. This combination of durable

metals became the basis of Viners® Wear Wite brand, which was its best- selling line until the development of stainless steel alternatives.

A royal seal of approval

In the 1930s, Viners® was issued a Royal Warrant as Cutlers and Silversmiths to King George V. Following this prestigious honour, the company began to produce silverware on a large scale, allowing it to branch out into London, Scotland, the North West and the Midlands. Word quickly spread about Viners®, and homeowners across the nation wanted to get their hands on this sought-after, quality-

assured cutlery.

Supporting the war effort

Production was put on hold at the start of the Second World War as the company catered for military needs, producing around 36,000

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helmets a week for Britain’s soldiers. The extent of the damage to its Sheffield factories after the war meant the company was required to

produce utility cutlery for a number of years.

A determined recovery

In post-war 1950s Britain, homeowners had less money to spend and the desire for high quality products soared. Viners® took this on-

board and made it part of their strategy, hiring freelance designers to develop distinctive yet affordable products that would appeal to

those looking to make a quality investment.

The most successful initiative was designed by Gerald Benney, who brought the iconic Studio collection to life. Holding strong as a best-

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seller for many decades, Studio can still be found in homes across the country.

A brand leader

A series of successful brand marketing campaigns delivered national recognition, with Viners® claiming their place as industry leaders by the 1970s. By this time, the company employed over 800 people and officially became the largest manufacturer of cutlery in the UK.

Viners® today

Viners® joined The Rayware Group in 2014, sitting alongside some of the biggest names in British homewares including Kilner® and Mason

Cash. Lovingly designed and developed in the UK, Viners® currently sell 20 different ranges nationwide, from stunning cutlery to practical

knife blocks and stylish barware.

For more on the products on offer please visit

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