Harrogate Town launches new 'Proud To Be Town' beer with top local independent brewery

Loyal Harrogate Town supporters can show their support in a new way as the club begins its first season in the English Football League - by raising a glass of a brand new Harrogate Town beer.

Thursday, 3rd September 2020, 3:47 pm
Updated Thursday, 3rd September 2020, 3:50 pm
Harrogate Town football club has teamed up Roosters to produce a new ‘Proud To Be Town’ beer at the family firm's Harrogate brewery.

The town's heroic football club has teamed up with a born-and-bred local brewery Roosters to produce ‘Proud To Be Town’, which will be available to purchase shortly in the 1919 Venue at the newly-renamed EnviroVent Stadium on Wetherby Road.

Supporters who were thrilled by the team's promotion triumph last month at Wembley Stadium will also be able to raise a can to its promotion success with individual cans and cases of six and 12 available through Harrogate Town's online store.

An independent, family-owned brewery, Roosters has won awards over many years on an international scale after pioneering the trend for craft beer in the early years.

It's growing success saw it expand into an impressive state-of-the-art new premises on Hornbeam Park last year with its own spacious tap room.

Tom Fozard, commercial manager at Roosters, said: “Harrogate born and bred, me and my brother, Oliver, Roosters head brewer, have fond memories of attending summer football training schools run by Harrogate Town when we were kids and would often attend matches at Wetherby Road in the mid-1990’s.

“We’ve both enjoyed seeing how the club has developed over the past few years and were delighted to watch the team win promotion to the Football League at the beginning of August and contacted the club to see if there was any way in which Rooster’s could help mark and celebrate this incredible achievement.

“The result of the collaboration is ‘Proud To Be Town’, an easy-going pilsner with the club’s crest front and centre, that we hope will enable the whole of Harrogate raise a glass to everyone involved in putting the town well and truly on the footballing map. ”

Harrogate Town’s 1919 Venue management team Tricia Lightfoot and Hamilton Mattock said: “Having been involved In managing the Hospitality for Harrogate Town AFC for 15 years, our partnership with local brewery Roosters to produce our own pilsner is a very proud moment.

“The support Harrogate has shown throughout is outstanding, we ask Harrogate to raise a glass and show their support in purchasing our very own “Proud to be Town Pilsner.

“I know a good beer when I taste one, and believe me this is certainly a very quaffable beer that I am sure people will love. We have already had enquiries for as far as Canada!”

Harrogate Town's first competitive fixture in the EFL is against Tranmere Rovers away from home this Saturday, September 5 in the Carabao Cup.

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