The top Harrogate brand launching first-ever TV advert campaign says it's "proud" of its hometown

The top Harrogate brand launching first-ever TV advert campaign says it's "proud" of its hometown

By Graham Chalmers
Tuesday, 17th November 2020, 11:11 am
Updated Tuesday, 17th November 2020, 11:12 am

A top Harrogate brand has launched its first-ever TV ad campaign highlighting the glories of its home town and Yorkshire.

The new video by Ultra-premium Slingsby Gin, which will be seen by more than 1.3 million people watching Sky TV, not only celebrates its award-winning flavour variant, Slingsby Rhubarb Gin, it also proudly praises Harrogate as its "inspiration and home."

“It’s a dream come true for us" - Co-founder of Spirit of Harrogate, Marcus Black in the kitchen garden at Rudding Park Hotel in Harrogate where herbs and rhubarb are grown that are used in Slingsby Gin.

The ad is now live on Sky via Adsmart until December 19 across channels including Sky One, Sky Sports and Sky Cinema - as well as major mainstream channels such as Channel 4 and Comedy Central.

Slingsby partnered with local video agency Fresh Cut Creative based in Leeds, to capture the spirit of Harrogate and deliver it to TV screens.

If viewers keep their eyes peeled, they will spot Rudding Park’s Kitchen Garden in a few of the scenes too – as home of the hand-grown local plants which are a key ingredient used in Slingsby Gin.

Co-founder of Spirit of Harrogate, Marcus Black said: “It’s a dream come true for us to bring Slingsby to millions of TV screens.

"Our loyal fan base mean so much to us and without your support we wouldn’t be the number one choice for Rhubarb Gin – so thank you so much for supporting us, especially in what has been a really difficult year.

"We’re so proud of the ad and have really enjoyed working with local suppliers who have so perfectly captured our brand ethos, and we hope you all agree that our love for our home-town of Harrogate shines through. ”

Slingsby is hoping its new Slingsby Yorkshire Rhubarb Bundle luxury gift set is the perfect present for friends and family this festive season.

The set includes three sizes of delicious Slingsby Rhubarb Gin, branded highball glass, two Fever-Tree elderflower tonics, two Fever-Tree ginger ales and a Spirit of Harrogate gift bag.

And it couldn’t be easier for Gin lovers get their hands on the tipple, simply purchase the set online at or from the Spirit of Harrogate experience store for £60 (once re-opened on December 2), and raise a glass to Slingsby this Christmas.

Multi award-winning Slingsby Yorkshire Rhubarb Gin began life as a development gin in the brand’s store and experience in Harrogate.

From the beginning its vision has been to capture the essence of Harrogate in a bottle, drawing on the town’s natural assets.

Made using locally sourced botanicals, Slingsby took their classic London Dry and masterfully infused this with the finest Yorkshire rhubarb sourced from the famous 'Rhubarb Triangle'.

These unique ingredients are complemented with water drawn from the world-famous Harrogate aquifer, pure single grain spirit, and a handful of the finest ingredients sourced from around the world.

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