Start-up heads to US 
for global app launch

A Harrogate-based technology start-up has headed across the Atlantic for the global unveiling of its award-winning app at a major industry event in Chicago.
By The Newsroom
Published 16th Sep 2015, 18:37 BST
A view of McCormick Place  where Harrogate start-up Documobi launched its documobiFUSE app at Graph Expo 2015 this week  with the Chicago skyline beyond. PHOTO: CHOOSE CHICAGOA view of McCormick Place  where Harrogate start-up Documobi launched its documobiFUSE app at Graph Expo 2015 this week  with the Chicago skyline beyond. PHOTO: CHOOSE CHICAGO
A view of McCormick Place  where Harrogate start-up Documobi launched its documobiFUSE app at Graph Expo 2015 this week  with the Chicago skyline beyond. PHOTO: CHOOSE CHICAGO

Documobi launched its documobiFUSE app this week at Graph Expo 2015, one of the biggest print and publishing trade shows in the world.

The app allows user-generated content to be embedded into brand media via smartphones, tablets and wearables, to build a more direct and responsive brand-to-consumer relationship. It was awarded a US patent last year and has already attracted attention from the industry, having won a Future of Print Award, which recognises upcoming highlights from Graph Expo.

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Pete Lancaster, founder and CEO of documobiFUSE, said: “It’s extremely encouraging that the industry has recognised the ingenuity and innovation of documobiFUSE ahead of the official North America launch.

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“To be recognised with a Future of Print Award cements what we already know, documobiFUSE will be integral to the future of print.”

FUSE’s launch in North America will be followed by a UK launch, aimed at brand and marketing agencies, at Technology Expo 2015 in London on October 5-6.

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