'Soaring' Harrogate Gift Cards sales give £17k boost to local economy

Harrogate BID (Business Improvement District) has revealed December was a record month for sales of its Harrogate Gift Card.

Thursday, 28th January 2021, 4:19 pm
Updated Thursday, 28th January 2021, 4:22 pm
Harrogate BID's chair Sara Ferguson said: “Sales of the Harrogate Gift Card soared in December."

Despite the Government's Covid restrictions and their impact on the retail sector in the festive period, a total of 392 cards were bought during the last four weeks of the year, with a combined monetary value of £17,200 - an average of £43 per card.

The cards, which can be pre-loaded with any value up to £500, can be redeemed at more than 90 participating town centre shops, restaurants, bars, cafes, businesses and attractions.

Sign up to our daily Harrogate Advertiser Today newsletter

The i newsletter cut through the noise

The Harrogate Gift Card is free for businesses to sign up and use and ensures that for every £1 pre-loaded onto a card, £1 stays within the local economy.

Those businesses participating in the scheme include Bettys, Crown Jewellers, Dizzy Duck, Harrogate Theatre, Yorkshire Farmers Meat Co, Rhodes Wood and Blamey’s Florists.

The initiative, which is free for businesses to sign up and use, ensures that for every £1 pre-loaded onto a card, that £1 stays within the local economy.

Harrogate BID's chair Sara Ferguson said: “Sales of the Harrogate Gift Card soared in December, with many people seeing them as ideal Christmas presents for family members and friends.

“It was also particularly pleasing to note that a number of businesses and organisations bought cards as gifts for employees and clients.

"The biggest single transaction recoded at the beginning of the month was for 50 cards!

“The BID’s remit is to increase footfall, spend and dwell time within Harrogate town centre, and the Harrogate Gift Card is one such initiative helping us support our high street.

“I’d like to thank all those who purchased one or more cards, and of course to our business partners in this scheme.

"Our hope is that when we come out of the lockdown more will join us, giving those with cards a greater choice where they can use it within Harrogate town centre to shop, eat and drink.”

Further information about the Harrogate Gift Card, which during the current national lockdown can only be purchased online, is available here :https://harrogategiftcard.co.uk/

Further information about Harrogate BID is available from its website, https://harrogatebid.co.uk/

A message from the Editor

Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.

With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper.