Harrogate hotel sees spike in future bookings after successful television appearance

The Yorkshire Hotel appeared in a television programme on Channel 4.

The hotel, which made its TV debut on Channel 4s current series ‘A very British hotel chain: inside Best Western’ earlier this week, said website hits had gone up by 1,274% in a day.

The programme follows the life of Best Western’s head office team and some of the group’s membership properties for three weeks.

On Tuesday (May 26) it included The Yorkshire, with key members of the team Simon Cotton, Managing Director and two of the housekeeping team, Anita Dover and Julie Wells, all featuring heavily.

The episode showcased The Yorkshire Hotel’s journey as it joined Best Western as a member of the affiliation hotel group.

Simon Cotton said: “Life in hospitality is always entertaining so I am not surprised Channel 4 has embraced the industry with this programme. The Yorkshire Hotel is such a focal point in Harrogate and is set right in the heart of the town. We filmed the programme last year before Covid-19 so you will see a very different side to where we are today – a side I am looking forward to getting back to.

“The spike in traffic to our website and the surge in bookings is a very welcome boost to the hotel group and all the team are looking forward to getting back open again as soon as it is safe to do so and welcoming guests back through the doors.”

The Yorkshire Hotel is owned by the HRH Group, a Yorkshire hotel, restaurant, inns and pub group with eight establishments in York, Harrogate and Kirby Fleetham.

The final episode of the series airs on Tuesday, June 2 with Mr Cotton also set to feature as he joins in the Best Western head office annual conference.