Dame Judi Dench stars in her first advert - and it's for MoneySuperMarket

MoneySuperMarket will premiere its new ad featuring Academy Award-winning actress, Dame Judi Dench, in her first ever commercial, on Friday May 13.
Academy Award-winning actress Dame Judi Dench in her first-ever commercial.Academy Award-winning actress Dame Judi Dench in her first-ever commercial.
Academy Award-winning actress Dame Judi Dench in her first-ever commercial.

The ad is the next instalment in the company’s MoneySuperSeven campaign. It comes as new research by MoneySuperMarket highlights the challenge household finances are facing in the cost-of-living crisis. Key findings reveal that:

Nearly three quarters of Brits (72%) are worried about their household finances

WATCH Judi Dench advert here

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Of these, one quarter (24%) report that they cannot cope with the cost of living increases they’ve already experienced

48% say while they can cope now, further increases would be worrying

18 to 24 year olds (44%) are the most likely to say they cannot cope with the existing increases in the cost of living.

Looking at the picture nationally, the Northern Irish (49%) are the most likely to say they cannot cope with the cost of living increases that have already happened, compared to 16% in the South West. Nearly one quarter (23%) of Londoners say they cannot cope.

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One fifth of Brits say they have taken money out of their savings, and 1 in 10 report spending more on credit cards to try to manage their household finances.

To further support households, MoneySuperMarket is launching, Mission £1 Billion, a bold, collective effort to help Britain compare and save £1 billion on household bills. New MoneySuperMarket research found that:

42% of Brits have reduced their energy usage

36% are spending less eating and drinking out, whilst one third are buying fewer clothes

Nearly one third of Brits (32%) plan to shop around for better deals on broadband, mobile phone, home, or car insurance this year as they try to manage their household finances

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Significant numbers of Brits are surprised by the savings that could be made by shopping around for better deals on car insurance, home insurance, broadband and credit cards:

60% of Brits said that the potential saving on car insurance (up to £320.70*) was more than they thought

51% said the savings that could be made on home insurance (up to £144.02*) was more than they thought

57% said the savings that could be made on their broadband (up to £185.64**) was more than they thought

44% said the saving that could be made their credit card (up to £313.62***) was more than they thought

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