Chris Froome and Mark Cavendish will be among the cycling superstars roaming the region’s roads in pursuit of the Yellow Jersey on July 5 and 6 - and we want Yorkshire to go yellow too.
In the cycling spirit of le Tour we want your help in giving Yorkshire a yellow glow as the 100-day countdown to the arrival of the Tour de France begins in earnest.
Through our multimedia #yellowyorkshire campaign we are asking readers to send in their colourful pictures and stories of everything from yellow-themed bake-offs and sunflower-filled gardens to fun fancy dress days and yellow fundraisers.
Our vibrant push to give the region a Tour tinge ahead of race day will culminate in a Yorkshire-wide Wear it Yellow Day in support of the Yorkshire Air Ambulance (YAA) on July 3.
We’re encouraging businesses, residents, schools and communities to wear something yellow on the day, with individuals donating £1 each to the lifesaving regional charity.
Jean MacQuarrie, Editor of the Harrogate Advertiser series said: “The Tour de France’s visit to Yorkshire truly is a once-in-a-lifetime event, so we want to make it as special as we possibly can.
“Whether you’re wearing it yellow with us, planting bright bulbs or raising funds for good causes while embracing le Tour, we would love you to tell us all about your colourful plans and join our fantastic campaign to turn God’s Own County yellow.”
As part our comprehensive Tour coverage we will be giving regular updates of all the latest groups that are pledging their support and wearing it yellow on July 3.
Through the campaign we’re joining a whole host of two-wheeled crusades in a bid to pay the perfect tribute to the world’s most iconic cycling extravaganza and the coveted Yellow Jersey.
Marie Curie Cancer Care, official Grand Départ charity partner, is encouraging fundraisers to Go Yellow to help support its work with terminally ill patients, while the Royal Horticultural Society is asking gardeners and schools to Colour the County Yellow for this summer’s cycling showpiece.
Abby McClymont, of the YAA, said: “We would really love to see as many people as possible wearing yellow on July 3 whether you’re at home, in your workplace or out and about with friends and family.
“Not only is yellow the main colour associated with the Tour de France but it fits wonderfully with our charity given both our helicopters are bright yellow.”
Every £1 donation on Wear it Yellow Day will help to keep both the charity’s helicopters in the air and saving lives - it costs £9,990 per day to run the YAA.
For more information on everything #yellowyorkshire, visit www.harrogateadvertiser.co.uk/tourdefrance
WEAR IT YELLOW DAY
On the eve of the Tour de France we want everyone to Wear it Yellow.
Whether you dress up as banana or simply don a yellow headband, the Harrogate Advertiser series is encouraging businesses, residents, schools and communities to get behind Wear it Yellow Day on July 3.
All we ask is that all those who wear yellow on July 3 donate £1 to the Yorkshire Air Ambulance charity.
A colourful wave of support has already got behind our campaign.
To pledge your support to Wear it Yellow Day email the newsdesk email@example.com
We want you on board to help to turn Yorkshire yellow as the big event rolls into town this summer.
Join in the festival fever and send us your yellow pictures, stories and events, as we bid to embrace the world’s most famous cycling event and the chase for the coveted Yellow Jersey. You can tweet your pictures and comments to our @HarrogateHound Twitter handle using the hashtag #yellowyorkshire or post them on our Facebook page at www.facebook.com/harrogateadvertiser as the big event edges closer. The Harrogate Advertiser website will also feature everything #yellowyorkshire, including all of our yellow news and a regularly updated Wear it Yellow roll of honour.
For information visit www.harrogateadvertiser.co.uk/tourdefrance
You can also get in touch with your Tour de France news to reporters.Email firstname.lastname@example.org or call 01423 564321. Write to 1, Cardale Park, Harrogate HG3 1RZ.