Motorists heading into Knaresborough this week have found the town council’s latest bid to cut speeding on the road from Ripley.
A solar-powered vehicle activated sign, which flashes when a driver passes it travelling above the speed limit, has been erected.
It will remain in place for six weeks, the first instalment of three separate stays for the sign planned for 2013.
Town councillors John Batt, Peta Beardsell, Phil Ireland and Andrew Willoughby met with a North Yorkshire County Council engineer, and agreed to lease the sign.
Coun Bearsdell said: “Some time ago Couns Batt, Beardsell, Ireland and Willoughby had a meeting with an NYCC engineer regarding KTC’s ongoing efforts to control the excessive speed of traffic not only on Ripley Road, but also on Thistle Hill in Calcutt.
“At this meeting it was agreed that the council should invest in leasing two Vehicle Activated Signs.
“Experience has shown that if these signs are left in situ permanently, drivers very soon become accustomed to their presence, meaning their effectiveness is diminished.
“For this reason the council has arranged for their intermittent ‘random’ use - for six weeks at a time, three times a year, in both locations. This ensures the element of surprise, therefore making their presence more effective.
“Hopefully residents will already have noticed the one on Ripley Road, installed last week - and the corresponding reduction in speed.”
The sign has been paid for by the council.
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