Tailor’s surprise internet hit

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A VIDEO of a Harrogate tailor demonstrating how to tie a cravat has become an internet hit.

The film of Jeremy Wood Beaumont, who owns and runs Rhodes Woods Tailors in Parliament Street, has been viewed more than 21,000 times.

In the 36-second clip, Mr Beaumont, who opened the shop in 1997, demonstrates the correct way to tie a cravat. It has received numerous positive comments from viewers, including one who said: “I hope to be able to do this at least half as smoothly as this guy!”

Mr Beaumont said: “There is an art to tying a cravat, just as there is to tying a bowtie and tie. Because customers are regularly asking me to demonstrate the correct method, I thought it would be a good idea to film it and put it on the internet.

“I’m astounded that it has proved so popular, and it has certainly introduced is to new clients, both in the UK and overseas. Because of its success, I have now done two follow-up videos for a bow tie and for a tie.”

To see the video, go to www.youtube.com/watch?v=0jYdTuB-YHo.