Tourist boost for Pateley business

The Oldest Sweet Shop in England, in Pateley Bridge.

The Oldest Sweet Shop in England, in Pateley Bridge.

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A Pateley Bridge business is celebrating after being named a “place of interest” by the national tourist board Visit Britain.

The Oldest Sweet Shop, run by Keith Tordoff, has won the accolade after a complete assessment of the business and customer service , and a visit from a secret shopper.

Keith hopes the new award will draw more visitors to his shop as well as other businesses in the town.

“It’s got to be positive, because it’s the national tourist board. It’s good for Nidderdale and the high street.”

The shop also appeared on BBC Breakfast News recently, and is due to welcome cameras from children’s television CBBC, and appear on a new programme about sweet with celebrity chef Nigel Slater.

Keith believes his TV appearances have boosted trade in Pateley Bridge as well.

“When we got back from BBC Breakfast in Manchester we had people coming in the shop all afternoon saying they had seen us on the television and come all the way from places like the Lake District to see us, and I know they went to other businesses in the town as well.”