A total of 506 people will watch four-time Olympic gold medallist rower Sir Matthew Pinsent CBE address the Harrogate Business Lunch on Friday - a record attendance for the event.
The sold-out event will take place at Pavilions of Harrogate.
Sir Matthew won Olympic gold at four consecutive Olympic Games, in 1992, 1996, 2000 and 2004.
The Harrogate Business Lunch, held each year in February, May and October, is organised by voluntary, non-profit making organisation the Harrogate Business Lunch Club.
Previous event speakers include Kriss Akabusi, Alastair Campbell and Alexander Armstrong.
The organisation team consists of Howard Matthews of the Howard Matthews Partnership, Duncan Williams of Williams Investment Management, Graham Scott of Lloyds TSB Bank plc and the Harrogate Advertiser Series.
For future sponsorship information e-mail firstname.lastname@example.org
A full report and pictures will be available on our website from next week.