Harrogate Spring Water is the official water of England Cricket, following an announcement at Lords Cricket Club.
Former England fast bowler Darren Gough was in attendance at the unveiling with Harrogate Water Brands managing director James Cain.
The biggest sponsorship deal to date by the brand, England cricketers will now be provided with Harrogate Spring Water at every home match, starting with their first international fixture of the summer against Sri Lanka at the Kia Oval on May 20.
Chief executive of the England and Wales Cricket Board (ECB) David Collier said: “We’d like to thank Harrogate Spring Water for becoming the new official water of England Cricket.
“Harrogate Spring Water and the ECB both share a rich heritage, and we feel there is an excellent brand fit between Harrogate Spring Water and the England Cricket Team that will positively impact both parties.”
Since 2002 the company has achieved an annual growth of more than 30 per cent. To capitalise on this, they have invested £8m in a state-of-the-art bottling factory in Harrogate which is soon to begin production.
The 23,000 sq ft. extension to the existed building has more than doubled the company’s current facilities.
The partnership with the ECB also includes sponsorship of the drinks break, broadcast live on Sky Sports.
Mr Cain said: “We’re thrilled to work with the ECB to become the official water of England Cricket.
“The sponsorship deal is with one of the best cricket teams in the world, is a major statement of intent from Harrogate Spring Water, and emphasises our commitment to maintaining our position as the number one premium British spring water.”
Harrogate Spring Water is also undergoing a re-brand, with ‘diamond bottles’ carrying the England Cricket logo available from the end of May.
The new re-brand and partnership comes on the back of a move aiming to quadruple Harrogate Water Brands’ current business output.