Ethical Wetherby firm 
to take on coffee giants

Fergus Walsh, managing director of Wicked Coffee Company of Thorp Arch. (S)
Fergus Walsh, managing director of Wicked Coffee Company of Thorp Arch. (S)

A Wetherby coffee company is taking on the high-street multinationals – off the high street – with a brand new sales and marketing concept.

The Wicked Coffee Company aims to make it as easy as possible for businesses to offer a fully-branded coffee service to rival the market-leaders – but with the added benefit of being Fairtrade certified.

In essence, the concept, under the banner ‘Proudly Serving Wicked Coffee’, consists of a selection of the company’s award-winning coffee and other beverages, snacks, equipment and merchandising – taking the effort out of creating a coffee outlet within an existing business.

The company also offers full training and support, as well as a simple audit system that helps clients to maintain standards.

Fergus Walsh, managing director of The Wicked Coffee Company, said: “As sales of coffee continue to rise, a ‘Proudly Serving’ outlet can form a lucrative extra revenue stream for those operating in retail, leisure, education and many other sectors.

“We have a long-standing reputation for excellence in both coffee and customer service, so anyone can now launch a compact and attractive Wicked Coffee outlet with complete confidence.”