Car site ‘changes game’ with trade body tie-up

Neil Addley, managing director of Trusted Dealers in Harrogate. (S)
Neil Addley, managing director of Trusted Dealers in Harrogate. (S)

Harrogate-based used car business Trusted Dealers is entering into what it calls a ‘game-changing’ partnership with the National Franchised Dealer Association (NFDA).

The deal will see the NDFA take a majority stake in the dealer-owned used car website, www.trusteddealers.co.uk, which will become the trade body’s customer-facing website.

The twin aims of the deal are to promote the benefits of buying from an approved franchised dealer and to increase Trusted Dealers’ member base.

NFDA chairman Peter Johnson will join the board of Trusted Dealers to support the integration of the two organisations.

Trusted Dealers managing director Neil Addley said: “This deal marks a game-changing opportunity in terms of adding huge industry weight to Trusted Dealers as well as providing the NFDA with a consumer-facing site.”

Trusted Dealers has grown rapidly since its launch in January 2011. It now counts over 50 of the UK’s largest franchised dealer groups as members and has an audience of 1.2 million monthly unique users.

It recently joined forces with What Car? to launch the ‘What Car? Approved Used’ consumer badge.