New name for Harrogate wine bar after 'battle of the brands'

Harrogate's Bacchus bar manager Josh Newton.
Harrogate's Bacchus bar manager Josh Newton.

Harrogate’s recently-opened wine bar The Optimist – companion to fine dining venue Restaurant 92 – has relaunched as Bacchus Wine Bar after a battle of the brands.

Despite registering his company and buying the domain names for the Optimist wine bar on Station Parade, owner Ian Humphreys was hit with a trademark challenge from rival restaurant and bar chain, Living Ventures.

Ian said: “This has been a lesson. We bought the domain names, built our concept and developed the wine bar over the course of 2015. However, within three months of opening, we received a letter advising us that a rival company had applied for and been granted a trademark for the Optimist.

But Ian adds: “Customers like the new name. Mostly they like what we offer with an ever-growing list of almost 100 wines alongside delicious cocktails, a great range of gins, premium spirits and craft beers, not to forget the bar menu and our charcuterie and cheese boards.”

Bacchus opens from 11am to 11pm, five days a week.