KNARESBOROUGH brewery Rooster’s has launched a new beer and updated its branding.
It marks the change of ownership. Four months ago it was bought from retiring founders Sean and Alison Franklin by Ian Fozard, whose sons Tom and Oliver now run it.
Ian Fozard’s beer background is enviable. He founded the superb Market Town Taverns (MTT) pub chain in 1999 (Old Bell, Swan on the Stray, Muse, Mitre are the most local of its 11 branches) and sold it last October as a business with a £5.1m annual turnover and pre-tax profit of £428,000.
Isle of Man pub company Heron and Brearley was the buyer.
Though he’s still in the middle of a final 12 month stint as MTT’s managing director, Ian is also now chairman of Rooster’s, and the Fozard clan has been hard at work respectfully tweaking the brewery’s offerings.
The new beer, permanently added to the range, is Buckeye, a pale session ale, brewed at 3.5% abv. It’s aimed at providing a lower strength beer which still packs plenty of hoppy character. It joins YPA (Yorkshire Pale Ale) which has been tweaked to a new strength of 4.1% abv to bridge the gap within the range between Wild Mule (3.9% abv) and Yankee (4.3% abv).
There’s also a new pump clip design, which keeps the rooster logo but goes for a cleaner, more minimal look. And there’s a good new strapline too: “Free Range beers from Yorkshire”.
Tom Fozard, commercial manager, said: “I’ve always loved the look of the red rooster head on the black background that’s been used as the brewery’s image for as long as I can remember, so it was important to us that this remained in place.
“Rooster’s has a good pedigree when it comes to innovation and creating hop-forward, but ultimately balanced and clean tasting beers. With this in mind, the new pump clips have a fresh, minimalistic and clean look to them, although, upon closer inspection there is a great deal of attention to detail in the design”.
Ian Fozard said: “We’ve worked very closely with the designers – the Lift Agency of Harrogate - to achieve a look that we hope will compliment the quality of the beers we brew, by appearing distinctive on the bar top.
“There’s also a completely new website, designed by the same team at the Lift Agency and we’ve even given the brewery vans a professional image with the brewery logo displayed for the first time.”